France’s longstanding love affair with the chocolate spread Nutella is a faithful kind – so much so that…
Pricing strategies of Cadbury For some of its products such as Cadbury Silk and Bournville, it uses the…
Nutella usa, while responding to a question on Twitter clarified that their product is not halal. Halal means…
Through a direct channel the consumer can buy the product directly from the manufacturer. The contrary happens with…
Email nurture campaigns are a vital part of any successful inbound marketing strategy. These email initiatives turn potential…
Kraft was attracted to Cadbury due its strong performance during the economic crisis. This led to Kraft’s proposal…
Cadbury run regular competitions through Twitter to win their products, both in the form of interactive games embedded…
The wrapped chocolate bars are packed and transported in refrigerated containers from the factory to the manufacturer’s Kraft…
Bottom Line: Without hesitation, Peanut Butter is the ‘healthier’ alternative to Nutella. Peanut Butter is lower in sugar,…
The Hershey Company has five distribution centers, which handle more than two billion pounds of chocolate annually and…