Brie carere is the executive vice president and chief customer officer for FedEx Corp. She brings more than…
These partners are supporting mutual customers on a regular basis (setup, support, campaign development, and customer success). These…
Hierarchy. The CEO is at the highest position in a company. They head C-level members such as the…
Athelta isn’t trying to be all things to all people. Instead Athleta is squarely focused on women. “It’s…
It was calculated that the total advertising expenditure in North America in 2021 amounted to about 297.5 billion…
A Channel Consultant is an Enabler of Success for Agencies A Channel Consultant provides step-by-step strategies, insights and…
The Walgreens and Kroger alliance started nearly a year and a half ago when these two retailers agreed…
Others like ecommerce behemoths Amazon and Flipkart and payments giant Paytm can be considered super apps, but they…
Generally, the CMO is the highest member of the marketing department and oversees the activities of the VP…
There has been a lot of talk about marketing operations (MOPs) in the last year. It’s a role…