Key Takeaways GoPro reported revenue of $1.16 billion for the 2021 fiscal year. The top individual shareholders of…
GoPro advertises their products with their consumers rather than for their consumers. This aspect of GoPro´s marketing sets…
Hero4 Silver (2014) Hero4 Session (2014) Hero (2014) Hero3+ Black (2013) Hero3+ Silver (2013) Hero3 Black (2012) Hero3…
GoPro is the worldwide market leader for these cameras. The target group is formed by professional or leisure…
Take a business leader approach and start with the four “Ps” of innovation—paradigm, process, position and product. How…