Adobe Marketo Engage (sometimes referred to as Marketo Engage, or even just Marketo), is marketing automation software. Marketing…
An email campaign is a classic “push” marketing technique: directly contacting existing customers to generate repeat sales. Content…
Attribution in Google analytics brings free, cross-channel data-driven attribution to all customers. An Attribution project allows you to:…
Example: Maria’s car breaks down on the freeway. If she believes the breakdown happened because of her ignorance…
Your awareness campaign’s goals should be specific and reflective of all the different ways that supporters can learn…
Last-click attribution First-click attribution Linear attribution Time decay attribution U-shaped attribution How many emails should you send per…
What is Attribution in Digital marketing? Simply put, Attribution is a method used in Digital Marketing to identify…
Attribution is the act of assigning credit for conversions to different ads, clicks, and factors along a user’s…
In marketing attribution, there are four types of models we are going to cover, single touchpoint models, multi-touchpoint…
Default to data-driven attribution Choosing the right attribution model is a big decision, and it’s sometimes best to…