Branding comes first, marketing comes second In the grand scheme of building your business, branding always comes before…
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing…
19th century Thomas J. Barratt of London has been called “the father of modern advertising”. Working for the…
What is a digital marketing plan? A digital marketing plan is a document that defines marketing goals to…
than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales…
Above the line promotion – paid for communication in the independent media e.g. advertising on TV or in…
The total driving distance from ATL to Atlanta, GA is 10 miles or 16 kilometers. Where is the…
Since then, the city has known numerous nicknames. As of the 2010s, The ATL, and The A are…
Inline Rectangle – 300 x 250 Also called the ‘Medium Rectangle”, this ad is very favorable among most…
Quick definitions of ATL, BTL and TTL marketing: Atl marketing definition: Above-the-Line Marketing – widespread brand-building advertising. BTL…