Sports marketing is the use of sporting and sports-related events to promote a brand or a product. This…
During the Olympic Games Period, only Olympic partners can engage in congratulatory advertising. Before and after the Games…
For example, football, basketball, baseball, wrestling, boxing and hockey are examples of male-dominated sports because they are thought…
This introductory course helps students develop an extensive understanding of marketing concepts and theories that apply to sports,…
How much does a Sports Marketing make in the United States? The salary range for a Sports Marketing…
Sport Marketing allows companies to promote directly to a primary target market, a captive audience, and stand out…
Name, image and/or likeness (“NIL”) are the three components of a person’s “right of publicity.” These are independent…
The top 5 positive attributes associated with the adidas brand are iconic, fashionable, chic, authentic and minimalist. Succesful…
With the rise of digital media came another type of influencer: the social influencers, who have gained popularity…
Saracens is delighted to announce the extension of its partnership with the world’s bestselling protein powder brand, Optimum…