The aim of the marketing communications professional is to create communications that inform or educate, persuade, remind customers…
A vertical marketing system, sometimes abbreviated as VMS, is a marketing structure wherein distribution channels work together to…
You have an extra set of hands You benefit from additional knowledge You have less financial burden There…
The subject line The salutation The bit in the middle The ending How do email lists make money?…
Their increasing success over the past decades was because of the company’s ability to understand their diverse target…
This lesson revealed that place in marketing mix plays a major role in the distribution and flow of…
Global online reach and visibility Effective targeting Increases results of offline marketing tactics Cost Variety in digital marketing…
Penetration pricing is one of the classic strategies used by the late entrants while entering an already cluttered…
Cultural factors, along with economic factors, show the most obvious differentiations from one foreign market to another, which…
Advertising helps in increasing the loyalty of existing customers, replacing lost customers and encouraging existing customers to buy…