A higher ad strength doesn’t mean: better CTR, better conversion rate or better quality score.
Keep the focus on performance, even though it might mean pinning your headlines and descriptions and therefore having a lower ad strength.
What is RSA in paid search
Google recently released a new type of search ads; the responsive search ad (RSA).
With this powerful new type of Ad, it will become easier than ever to get relevant ads in front of your customers.
What is RSA in search
Responsive Search Ads (aka RSA’s) are a new format of Google Search Text Ads, that leverage the power of Google’s machine learning technology to quickly test various combinations of your advertising messages and ultimately serve the best adverts to your customers.
What is auto bidding strategy
A bid strategy that automatically sets bids for your ads based on that ad’s likelihood to result in a click or conversion.
Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
What is dynamic campaign
The term ‘dynamic’ refers to the ability to dynamically pull in content into a display ad, which is not unlike how a content management system works for websites.
With a dynamic campaign you can adjust your message or imagery on the fly, re-traffic the units and be live the same day.
What is broad match type
Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list.
What are sitelink extensions
Sitelink extensions are links in your ads that take visitors to specific pages on your site.
Unlike the ad heading that might take them to the home page, your sitelink extensions can take users to more targeted content.
How do you display a URL
Your display URL may appear in your ad with a “www.” prefix in lowercase letters (even if you enter it with capitalized letters).
If your URL begins with a subdomain, your display URL may include it (for example, the support in support.google.com).
What is Google ETA
Expanded Text Ads – or ETAs – are a type of Google ad that appears in search results.
With an ETA you can create three headlines (up to 30 characters each), two descriptions (up to 90 characters each), and a display URL.
Many businesses run a wide variety of ETA ads simultaneously.
What are RSA in social media
Responsive search ads (RSAs) are a new form of search ad that allows you to input as many as 15 headlines and four descriptions into the ad.
Google then automatically tests different combinations of ad copy and slowly begins to favor the highest performing combinations.
What does RSA mean in marketing
In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
At Google’s Marketing Live keynote on July 10th, 2018, the tech giant announced that RSAs would roll out to all advertisers in later months.
What is RSA campaign
RSAs as the default ad type: key takeaways Responsive Search Ads have replaced Expanded Text Ads as the default campaign type in Google Ads.
You can still create Expanded Text Ads by clicking into the RSA creation window and then selecting “Switch back to text ads.”
What is optimization score
Optimization score is an estimate of how well your Google Ads account is set to perform.
Scores run from 0-100%, with 100% meaning that your account can perform at its full potential.
Along with the score, you’ll see a list of recommendations that can help you optimize each campaign.
What is ETA and RSA in Google
When it comes to Google search ads, there are two main formats: the Expanded Text Ads (ETAs) and Responsive Search Ads (RSAs).
What are the three universal extensions
Despite all of the different tools Google provides, there are three key extensions that every marketer should consider in order to enhance their text ads.
These extensions include: sitelinks, callout extensions, and structured snippets.
What is keyword quality score
The Quality Score is Google’s rating of the overall user experience that your ads and landing pages provide when users search for your keyword(s).
This is represented on a scale of 1-10, with 1 being the lowest and 10 being the highest.
You may check your Quality Score by looking at your keywords report.
How do you evaluate RSA performance
Google suggests measuring RSA performance based on absolute metrics like ad group impressions, clicks, and conversions as these metrics will show any incremental traffic being driven.
For the most accurate measurement of performance, we recommend testing this on a new ad group where no bid or budget changes are made.
What is RSA copy
Responsive search ads (RSAs) adapt ad copy to display more relevant messages to potential customers.
How do I check my quality score?
- Sign in to your Google Ads account
- In the left menu, select Keywords
- In the upper right corner of the table, click the columns icon
- Under “Modify columns for keywords”, open the Quality Score section
What is the difference between ETA and RSA
Essentially, an RSA is exactly the same as an ETA with one major difference.
While ETAs can have only 3 headlines and 2 descriptions, an RSA can have up to 15 headlines and 4 descriptions.
However, the RSA will never show more than 3 headlines and 2 descriptions in any given ad.
References
https://granularmarketing.com/why-googles-responsive-ad-strength-tool-is-an-idea-factory/
https://www.godatafeed.com/blog/how-to-set-up-rlsa-for-google-ads
https://www.libertymarketing.co.uk/blog/expanded-text-ads-vs-responsive-search-ads/
https://ads.google.com/intl/en_uk/home/resources/retargeting-ads/
https://intigress.com/blog/digital-advertising/responsive-search-ads
