Micro influencers (10,000 – 50,000 followers): $100 – $500 per post. Mid-tier influencers (50,000 – 500,000 followers): $500 – $5,000 per post.
Macro influencers (500,000 – 1,000,000 followers): $5000 – $10,000 per post. Mega influencers (1,000,000+ followers): $10,000+ per post.
How much should I charge as an influencer
On average influencers charge $20 per video, per 1,000 subscribers. Facebook. Influencers on the platform charge an average of $25 per post, per 1,000 followers.
How much does a micro-influencer get paid
According to Vox, a micro-influencer, defined as someone with 10,000 to 50,000 followers, can earn anywhere between $40,000 and $100,000 per year.
Influencers with millions of followers, on the other hand, can earn tens of thousands of dollars per post.
How much should I charge as an influencer calculator
On average, a good engagement rate for an Instagram influencer is between 2% to 3%.
If you want to know an influencer’s engagement rate on Instagram, simply divide the average number of likes and comments on a post by the number of followers, then multiply it by 100 to determine the percentage.
How do micro influencers get paid
It works just as you’d expect for influencer marketing: an influencer promotes a brand’s product and gets a commission based on sales through the influencer’s platform.
This is a bit skewed in favor of brands since the influencer only gets paid for actual sales.
What should I ask for from a micro influencer?
- [Question #1] Do You Relate to Our Target Audience?
- [Question #2] What Type of Content Do You Produce?
- [Question #3] Can You Meet Our Deadlines?
- [Question #4] What Are Your Engagement Metrics?
How much should you pay an influencer for a post
Influencers on the platform charge between $5 and $2,500 per post. YouTube. On average influencers charge $20 per video, per 1,000 subscribers.
What qualifies as a micro influencer
According to MediaKix, micro-influencers are defined as accounts with anywhere from 10,000-50,000 followers and macro-influencers as accounts with 500,000-1 million followers.
How do you compensate micro influencers?
- Gifting or rewards
- Comped event or trip attendance for influencer content
- Store credit and rebating
- Content licensing fees for brand awareness
- Pay per post and sponsored posts
- Performance-based partnerships
- Fixed rate + performance bonus
How much should I charge a brand
Typically a good rule of thumb is $100/ 10k followers in your network to start.
This equates to a $10 CPM (cost per “mille”, or thousand). With an audience of 65,500, an influencer following this rule of thumb would expect to charge $655 per post.
Do micro influencers work
Do micro influencers work? Yes, micro-influencers work. In fact, they are popular with brands because they have a targeted audience which allows them to narrow their focus.
As a result, they are able to build a personal relationship with their audience which leads to a higher engagement rate.
Whats after a micro influencer
Mega influencers have more than 1 million followers, macro influencers have between 100,000 to 1 million followers, micro influencers have between 10,000 to 100,000 followers and nano influencers have between 1,000 to 10,000 followers.
What is the difference between influencer and micro influencer
These celebrity influencers (or macro-influencers), with social audiences of more than 100,000 dominated social media until recently when micro-influencers (those with between 10,000 and 100,000 followers) and nano-influencers (those with fewer than 10,000 followers) started taking center stage.
How much do Nano influencers get paid
Nano influencers (1,000-10,000 followers): $90. Micro influencers (10,000-50,000 followers): $1,516. Mid-tier influencers (50,000-200,000 followers): $3,087.
How much does the average influencer make
It doesn’t matter what social platform you’re on. Micro-influencers with 6,000 to 10,000 followers can make about $88 per post.
An influencer with 50,000 to 80,000 followers can charge $200 for a post. An Influencer campaign can expect to make $10 for every thousand followers when they hit the 100,000 threshold.
How many followers is a micro influencer
A micro-influencers is a person with a social media presence that is larger than a normal person’s but smaller than a celebrity’s.
Usually that means more than 1,000 followers and under 100,000 followers.
How do I hire micro-influencers?
- Manual research
- Look through your follower list
- Use an influencer marketing platform or hire an agency
How do I price myself as an influencer
To calculate your engagement rate, divide the average number of likes and comments you get by your follower count, which will give you a percentage.
You can view the number of likes and comments per Instagram post with Later’s free Instagram Analytics.
What do influencers charge for whitelisting
This type of fee is a percentage of ad spend. For example: the influencer might charge 4% of ad spend.
That means that if your brand spends $50,000 promoting the content, the influencer must be paid an additional $2,000.
What is the opposite of micro influencer
What is a Nano-Influencer? Nano-influencers are a relatively new breed of influencer. They tend to have a smaller number of followers in comparison to micro-influencers, less than 1,000 followers.
“[A nano-influencer is] someone who has influence within their community.
How much does an influencer with 500K make
The income of the influencers For example, a Macro-influencers (100K–1M followers) with 500K followers earn $1,000 to $3,000 or $3,000+ per image or post.
What is a good conversion rate for influencers
What’s a good influencer conversion rate? For influencer marketing campaigns of all lengths, a commonly agreed-upon good conversion rate is 3% and above, but that really depends on a few factors such as industry, your website layout and how marketing campaigns normally convert, and the average sales cycle.
Why do brands use micro influencers
Influencer marketing is a marketing approach that uses social media influencers to promote and endorse products, services and brands.
Companies use micro-influencers because they often have a deeper connection to specific audiences and a greater engagement within online communities.
How do I ask for an influencer rate
There are a few ways you can explore influencer rates. “You can make the bold request and ask for a rate card,” explains Later’s PR and Influencer Manager, Chrissy Abram.
“If the influencer is interested and curious about working with you, typically they’ll be able to send over their rate card.”
How much should I charge for user generated content
The general rule of thumb is to charge the base rate for each month they request exclusivity.
If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $1200×3.
Why do people trust micro influencers
Unlike macro influencers, choosing micro influencers will mean closer relationships and better engagement rates.
Eleven times higher in fact! Whereas macro influencers are disconnected to their audience as a result of their celebrity status, micro influencers are able to establish a genuine connection and relationship.
Does Instagram pay micro influencers
Generally, for the lower levels of influencer, expect to pay around $10 per 1,000 followers.
That means shelling out $100 for that micro influencer or $1,000 for a macro influencer.
Who pays an influencer
Paid influencers on Instagram set sponsorship deals, depending on their following, niche, and engagement metrics.
While some influencers negotiate the price, others charge a fixed amount, such as $100 per post for every 10,000 followers.
How do brands work with micro-influencers
An audience that is more engaged means that they are more receptive to brands that are being endorsed, in comparison to some of the ‘bigger’ names on YouTube.
Micro-influencers also tend to be more relatable than their ‘celebrity’ counterparts, making it easier for the followers to connect to them on a personal level.
What is the difference between a Nano and Micro influencer
For reference, a micro influencer can be classified as having a follower base of between 10K and 50K while a nano influencer has an even smaller follower base of anywhere between 1K and 10K followers.
How much should I charge for a TikTok collab
Average cost of a sponsored TikTok post by audience size In 2021, nano-influencers charged right around $800.
Micro-influencers charged around $1,500, while mid-tier influencers charged about $3000. Macro-influencers charged about $5,000 and mega-influencers topped the chart at almost $7,000 per post.
References
https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/
https://www.webfx.com/social-media/pricing/influencer-marketing/
https://shanebarker.com/blog/how-much-do-influencers-charge/
https://nealschaffer.com/micro-influencers/
