- Start with Your Goals
- Get to Know Your Audience
- Grab Your Reader’s Attention
- Keep Your Audience’s Attention
- Optimize Your Content for Search Engines
- Strike the Right tone of Voice
- Take Care of the Readability
How do I create a content plan?
- Set goals & KPIs
- Decide on target audiences
- Audit your current content
- Identify the best content channels
- Decide on content types
- Determine budget, tools & resources
- Create a content calendar
- Create content
How do you create unique content?
- Never copy text from somewhere else
- Always use multiple sources when researching
- Give your text a unique structure
- Use your own unique style
- Use your own reasoning
Which departments should be involved in creating content?
- Marketing Department
- Sales Department
- Engineering Department
- Accounting Department
- C-Suite Executives
- Human Resources Department
- Your Audience
How do you write a content writing sample?
- Prepare a content brief
- Write a headline
- Hook them with an introduction
- Break the content into subheadings
- Add statistics and data
- Write a conclusion
- Make the Google Doc shareable
How do beginners write content?
- Write a compelling headline
- Make your content easy to read
- Focus on the topic, not keyword stuffing
- Word count matters
- Proof your content
- Practice, practice, practice!
How do I start content writing?
- Define your writing niches- The first step to starting a content writing career is to define your niche
- Choose your platform-
- Find your audience-
- Start writing-
- Know relevant content writing format-
- Edit and proofread your work-
- Promote your work-
- Keep learning-
How do you write content for beginners?
- DON’T plagiarize
- DO break up your content
- DON’T write lengthy paragraphs
- DO know what the content’s goal is
- DON’T use images you don’t have the (legal) right to use
- DO create an outline
- DON’T oversell a product or service
- DO use Calls-To-Action
How do you promote your brand?
- Have a powerful brand presence physically
- Your brand must appeal to people intellectually
- Promote your brand content on social media
- Don’t Over-Promote
- Prove that your brand is here to stay
How do you write content quickly?
- Know your audience before you start writing
- Have a backlog of ideas
- Always plan the content first by creating an outline before writing
- Create your subheadings first to give your writing structure
- Timebox the time you are writing
- Take breaks
- Write first, edit later
What are enablement materials?
- Buyer personas
- Email templates
- Talk tracks
- Discovery call checklists
- Demo recordings
- Slide decks
- Battlecards
- Thought leadership content
What means enablement
/ɪˈneɪ.bəl.mənt/ the process of making someone able to do something, or making something possible: It’s about the enablement of man’s creativity through machinery.
Sources
https://mailchimp.com/marketing-glossary/content-marketing/
https://www.smamarketing.net/blog/copywriting-elements-that-drive-sales
https://www.columnfivemedia.com/sales-content-vs-marketing-content-know-difference/
https://review.content-science.com/what-is-product-content-strategy/
https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand
