- Track your engagement
- Know how well your social pages drive traffic
- Learn how often people discover you through social pages
- Track brand mentions
- Monitor ad campaigns
What is an in market audience
In-market audiences allow you to find customers who are researching products or services and actively considering buying something like what you offer as they browse pages across the web.
How is brand engagement measured?
- The Net Promoter Score (NPS)
- The Customer Acquisition Cost (CAC)
- Churn
- Customer Satisfaction Score (CSAT)
- Customer Effort Score (CES)
- User Actions
- Activity Time
- Page Visit Frequency
What are the three main factors that determine ad quality
If you want to know what the three main factors that determine ad quality are, the answer is expected clickthrough rate, landing page experience, and ad relevance.
What do Google responsive ads look like
Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces.
So a single responsive ad may appear as a small text ad in one place and a large image ad in another.
To create their ads, advertisers enter their assets (for example, headlines, descriptions, images, and logos).
How do you create awareness?
- Initiate a referral program
- Publish impressive guest content
- Create infographics
- Experiment with freemium with credit
- Pursue local partnerships
- Run social media contests
- Start with a social focus
- Publish content on LinkedIn
How many types of Google campaigns are there
Before you begin a paid campaign on Google Ads, you’ll select between seven campaign types: search, display, video, shopping, app, smart, or performance max.
Search ads are text ads that are displayed among search results on a Google results page.
What does PPC stand for in marketing in the USA
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Why responsive Display Ads are better
Save time: Using responsive display ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns, and dedicate more time to performance improvement.
What’s automated bidding
A bid strategy that automatically sets bids for your ads based on that ad’s likelihood to result in a click or conversion.
Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
How do responsive display ads work
With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail.
Responsive display ads can be used in Display campaigns.
What is a good cost per 1000 impressions
It all depends on your industry, advertising budget and pricing model, but the average online advertising cost per thousand impressions an advertiser pays would be around $3-$10. if you pay less than $3 for one thousand impression, you probably have a pretty Good cpm.
How do I create a custom intent audience?
- Click on TOOLS inside Google Ads and select Audience manager
- Select CUSTOM AUDIENCES and click on the + button
- Select Custom intent
- Name your audience, select in-market keywords from the drop-down menu, and add keywords and URLs of people researching specific topics
What is affinity audiences
An affinity audience is a group of potential customers that share similar interests or qualities (similar to a buyer persona).
Using affinity audiences allows your brand to better align ad campaigns to buyers who are interested in what you have to sell.
What are the three main components of smart display campaigns?
- Automated bidding
- Automated targeting
- Automated ad creation
What does the M in CPM stand for
If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.
The “M” in CPM represents the word “mille,” which is Latin for “thousands.”
What is meant by PERT and CPM
PERT – Project evaluation and Review Technique. CPM – Critical Path Method. What does It Mean?
PERT – PERT is a popular project management technique that is applicable when the time required to finish a project is not certain.
CPM – CPM is a statistical algorithm which has a certain start and end time for a project.
What is a good CPM rate
On average, a good CPM is $1.39, $1.38, $1.00, $1.75, and $0.78 for the telecommunications, general retail, health and beauty, publishing, and entertainment industries, respectively.
Sources
https://www.brightedge.com/glossary/track-social-media-success
https://support.google.com/google-ads/answer/6324971?hl=en-GB
https://www.rebootonline.com/blog/building-brand-awareness-why-and-how-do-it/
https://www.thinkwithgoogle.com/marketing-strategies/search/search-ads-drive-brand-awareness/
