- Identify your goals
- Choose a budget and bidding strategy
- Find your target audience
- Create responsive display ads
- Understand performance management tools and features
What is keyword harvesting
Keyword harvesting on Amazon refers to transferring converting search terms or ASINs from one ad group or campaign to another (positive harvesting) or excluding unprofitable search terms or ASINs by putting them to the negative exact or negative phrase in campaigns in which they are targeted (negative harvesting).
What are types of keyword?
- Market segment keywords
- Customer-defining keywords
- Product-defining keywords
- Product keywords
- Competitor keywords
- Long-tail keywords
- Short-tail keywords
- Mid-tail keywords
What is the best keyword tool?
- Semrush
- Soovle
- Jaaxy
- Google Search Console
- Ahrefs Keywords Explorer
- SECockpit
- Google Keyword Planner
- KeywordTool.io
How can I improve my keyword performance?
- Try replacing a single-word keyword with terms or phrases
- Make sure your keywords are relevant to the ads in your ad groups
- Group your keywords by themes based on your product or service
What are generic keywords
Generic keywords are terms that broadly describe your products or services. They have a wider reach and they help to target people who search for something without a specific brand or location in mind.
What is an Effective ppc keyword should be like
You can check our full guide to keyword research here, but in short, an effective PPC keyword list should be: Relevant: Of course, you don’t want to be paying for clicks that aren’t going to convert.
That means the keywords you bid on should be closely related to the offerings you sell.
What are display networks
A group of more than 2 million websites, videos, and apps where your ads can appear.
Display Network sites reach over 90% of Internet users worldwide*.
What targeting options are available on Display Network?
- Topic Targeting
- Interest Categories
- Placement Targeting
- Contextual Targeting (By Keywords)
- Demographic Targeting
- Site Category Exclusions
What paid display media
A type of paid online advertising, display media consists of text, image, video, audio, and motion ads, which display on websites, apps, and social media platforms.
These ads can appear in several sizes, including banner and reach users across the web.
What are targeting options
These targeting options allow you to see how your ads are performing for a certain group of users, then adjust bid modifiers up or down to increase or decrease your bids on those groups of users.
Are ROI and ROAS the same
Return on ad spend (ROAS) is a metric used to measure the total revenue generated per advertising dollar spent.
It is calculated by dividing the campaign revenue by the campaign cost. Return on investment (ROI), as applied to advertising, is the profit generated by the ads relative to the costs of the ads.
What is the difference between PPC and programmatic
Programmatic advertising helps a digital marketing consultant to boost the process of buying and showing the ads online.
PPC allows you to target the age and gender demographics within your search campaigns.
Is Higher cpc better
Is it better to have a high or low CPC? You always want to have a low CPC.
A low CPC in marketing means you can allow more clicks for your budget, which means more potential leads.
It also ensures that you have a high return on investment (ROI) because you’ll earn much more money back than you spent.
Is DV360 the same as GDN
Overall. Overall, DV360 is generally a more flexible platform for creative, frequency, and optimization purposes.
DV360 can run the same ad sizes GDN can, however, it can also tap into custom creative to drive better performance over more of a variety of metrics.
How do I get a high click-through rate?
- Optimize your headline and copy: Use one or two focus keyword(s) in your headline and copy
- Include CTAs: Write a direct and compelling call to action
- Use images: Using visuals is a great way to increase CTR
- Try using hashtags:
Should CPM be high or low
CPM stands for cost per thousand impressions, and as you track this important metric, you want it to be as low as it can go in order to ensure good ROI.
Why is my CPC so low
Content is king on the internet and also on AdSense If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall.
Citations
https://support.google.com/google-ads/answer/2580292?hl=en
https://databox.com/google-display-ads-optimization
https://www.wordstream.com/ppc
https://blog.hubspot.com/marketing/google-adwords-ppc
