- Being Highly Visible On Chinese Keywords
- Create a Quality Chinese Website for the China Market
- Content Needs to Be Tailored & Adapted for the China Market
- Search Engine Ranking on Baidu (Seo)
- Pay Per Click Advertising on Baidu
- WeChat, a Powerful Platform
- WeChat Mini programs
- Branding in China is Everything
How do you market in China?
- STEP 1: Branding
- STEP 2: Building an online community
- STEP 3: Search Engine Optimization/Marketing (SEO/SEM)
- STEP 4: Social media Marketing
- STEP 5: Content Marketing
- STEP 6: Public Relations
How do I sell to Chinese consumers?
- Host your website in China
- Optimize for mobile
- Translate it into simplified Chinese
- Offer payment methods typical to the local market
- Offer customer support for 16 hours a day via phone, email and live chat
- Ensure returns are managed locally
How do you break into the Chinese market?
- Targeted Visibility & Reputation
- Online Media & Mobile Marketing Dominates
- Chinese Consumer Behaviour is Digital
- A Fast Paced market – Remain Flexible & Open-Minded
- Chinese local platforms dominate
- Leverage Local Platforms
- The Chinese Consumers Buy Brands
How do you enter the Chinese market
There are three fundamental strategies that can be used to enter the China market: 1) export via a Hong Kong distributor; 2) export via direct channels in China; and 3) set up a joint venture.
Each strategy has advantages and disadvantages.
How do you market online in China?
- Baidu (Baidu Network: Search Engine Marketing)
- WeChat (Tencent: Social Media Advertising)
- Sina Weibo (Social Media Advertising)
- Taobao & Tmall (Alibaba Group: Marketplace advertising)
- Tencent QQ (Instant Messaging App)
How do you target Chinese customers
If you want to target a mainland Chinese audience, you should provide your content in Simplified Chinese characters.
Writing quality content that is useful to Chinese consumers drives traffic to your website and enhances the online users’ experiences with your company.
How do you attract Chinese investors?
- Make sure you have a Chinese web presence
- Invest in building relationships
- Go beyond google
- Translate company news and investor updates into Chinese
How can I do digital marketing in China?
- Perform Keyword Research To Understand Chinese Customers
- Build Your Search Engine Visibility
- Understand Chinese Social Media To Identify Best Channels
- Run Well Targeted Campaigns For Best Results
- Focus on Tier 2 and Tier 3 Cities
How can I sell my product in China market?
- Understand Chinese Consumer Behavior
- Select The Right Products
- Set Up Local Hosting For Your Website
- Use Trusted Payment Processors
- Provide Exceptional Customer Service
- Choose The Right Logistics Solution
- Reach More Shoppers By Using The Top Marketplaces
What do Chinese consumers buy
In terms of general categories, the top three consumer goods groups that people purchase are food and beverage, clothing and electronic products. ↑ Chinese consumers increasing desire premium products.
Where can I get Chinese clients?
- Sina Weibo
- Youku
- Miaopai and Yizhibo
- Douban
- DianPing
- Renren
- Tencent Weibo
Why is it hard to enter the Chinese market
Local distribution networks, buying habits of local consumers and regulatory requirements can make China a very difficult market to access.
What’s more, the market environment is completely detached from most other economies in the world, making it difficult to take the first steps.
How can I promote my product in China?
- To promote your Business in China, start with Baidu
- WeChat: the super-App to promote your business in China
- Weibo to promote and increase brand awareness in China
- Douyin to collaborate with Kols and advertise your brand
- Kuaishou, Douyin Short Video App competitors
How do Chinese markets penetrate?
- Set up a Chinese Website
- Mine the Gold in the Chinese Social Media Platforms
- Use of Influencers
- Optimize Your Site with Relevant Chinese Keywords
- Pay Per Click (PPC) Advertising
- Leverage the Power of Ecommerce Platforms
How do I sell something to China?
- Work on your Branding and reputation (branding is everything in China)
- Open Social Media accounts on Weibo and WeChat
- Open Tmall Store – or Taobao store
- Create long landing pages, with a lot of details
How do I contact Chinese investors?
- Contact Email [email protected]
- Phone Number +1 (214) 636-2548
How do I do business with China?
- Make sure you’re ready
- Narrow down your market
- Consider your distribution strategy
- Get external help
- Consider your financing and insurance needs
- Carefully negotiate contracts
What is the buying characteristics of Chinese shoppers
Chinese consumers will prefer to buy a product that has a good reputation and is recognized.
This will allow them to be identified to a group. Imitation is important in the consumer’s choices.
Middle class consumers in China are often compulsive consumers.
How do you show respect to Chinese people
If you are meeting someone in a business context, shake hands and smile. If it is someone older than you with some sort of rank, you may do a very slight bow from the shoulders (as opposed to a full-fledged bow from the waist) as a sign of respect.
Do accept business cards with two hands. It’s a sign of respect.
How do you connect with Chinese people?
- WeChat (or Weixin 微信) WeChat is one of the most popular free messaging apps in China and provides many features compared to other social messaging apps, such as Facebook Messenger
- WeCom
- Weibo (Not Blocked)
- Snow (Not Blocked)
- Twitter (Blocked)
- Reddit (Blocked)
Why is China an attractive market
The sheer size of China’s population makes it an attractive nation for investors to commit capital to higher-end industries like healthcare, information technology, engineering, and luxury goods.
How can I advertise my business in China?
- Video Advertising
- Hire A Digital Marketing Firm
- WeChat:
- Weibo:
- Alibaba: Alibaba is a strong player in the Chinese e-commerce sector
- Search Engine Marketing
What is the best market entry strategy for China
A strategy the focuses on a niche or a specific region can often be the best initial approach for smaller companies.
First-tier cities are the most logical place to start when entering the China market for the first time.
Government officials play an oversized role in the economy.
Why is China such a highly targeted market
Within China, rapidly changing demographics, rising incomes, increased consumer spending and an increasingly open business environment have all helped to make the Chinese market increasingly attractive to Western businesses across a variety of industries.
Why is digital marketing important in China
Digital marketing is key to selling in China Its sheer scale means there are three times the number of smartphone users and 11 times the number of mobile payment users in China than in the US.
In addition, the number of rural internet users in China reached 209 million in 2017, with a penetration rate of 35 percent.
Is it hard to sell to China
The Chinese market, the world’s largest, is notoriously difficult for foreign enterprises to enter, due the Chinese government’s favouring of domestic brands, as well as huge differences in technology and business cultures.
How can I expand my business in China?
- Understand and embrace cultural differences
- Never underestimate the power of local networking
- China is vast, so you need to prepare for “Many Chinas”
- Work with local translators
What are the long term prospects for the Chinese market
By 2030, services are expected to rise further to around 70% of GDP and China’s rising middle-class could generate a consumption market of US$6 trillion, the largest in the world.
Why do we do business with China
China’s robust business ecosystem, low taxes, and competitive currency practices are some of the reasons why the Chinese market is unmatched.
Chinese culture values hard work and diligence, and it directly affects employee’s job performance.
How big is China’s consumer market
China is now the world’s second-largest consumer market, boasting a middle-income group of over 400 million people.
Retail sales of consumer goods were 44.1 trillion yuan (about 6.97 trillion U.S. dollars) in 2021, seeing an increase of 1.1 times, compared with 2012.
Sources
https://smallbiztrends.com/2017/07/chinese-social-media-marketing.html
https://www.producereport.com/article/chinas-top-100-chain-stores-2020-revealed
https://www.statista.com/statistics/1032630/china-leading-apps-by-monthly-active-users/
