- Return on investment (ROI)
- Cost per win
- Cost per lead
- Cost per conversion
- Customer lifetime value
- Cost per acquisition
- Conversion rate
- Website traffic
What is a campaign goal
The campaign goal, aim or purpose states what needs to change, and to what extent, in order to solve the problem addressed by the campaign.
Ideally, the goal should fit into a single, short sentence and be designed in a way that can be fully understood by all participants in the campaign.
What is a 7 day click attribution
7 day click is the attribution setting that we’ve found to be the most useful across the businesses that we run ads for in our agency.
This attribution means that If they click on your ad and take a conversion action in the next 7 days that action will be reported to your campaign.
What is 30 day click attribution
A 30-day or longer attribution window is recommended for on-device channels because it allows advertisers to attribute all their installs per campaign and understand true performance.
What does 3+ reach mean
A common effective frequency level is “3+” meaning that that the effective reach is equal to the number or percentage of people reached who were exposed to the message at least three times.
Why is 7 day click 1 day view
The 7-days click or 1-day view option means that the algorithm will optimize for people who are likely to convert within 7 days after clicking on an ad or viewing it on the same day.
Which campaign objective should you choose from Campaign Manager if your objective is engagement
Brand awareness First on our list of LinkedIn Campaign objectives is Brand awareness. Brand awareness is suitable for impression-based campaigns.
This means that it is a great choice if you want to increase the visibility of your company because it will show your ads to people who are most likely to view them.
How long will a website retargeting audience take to build on average
Your audience will need to match at least 300 website visitors to be used in an active campaign.
Depending on the traffic across your website segments, your audience may take up to 48 hours to build.
Which ad format is best for awareness
Image ads are the best ad format for building brand awareness. They have the visual aspect that search-based text ads, and many other formats, lack, without costing too much money.
And, they come in many different shapes and sizes, from banners to large square image ads.
Why is it important to choose the right objective in Campaign Manager
Selecting your objective is the first step in the new objective-based advertising. Choosing your objective helps us streamline and customize your campaign creation.
An objective is the action you want your customers to take after seeing your ad.
We support full funnel objectives from awareness to conversion.
What do you need prior to creating a lookalike audience in Campaign Manager
Requirements for a lookalike audience: Lookalike audiences need to be created from valid matched audience segments with at least 300 matched members.
Matched audience segments that are still building, expired, or in an error state can’t be used.
Lookalike audiences can’t be used with audience expansion.
Which targeting option is best for achieving brand awareness
The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
What’s a key benefit of bumper ads
Bumper ads deliver the best reach out of all the Youtube formats. High audience attention is the key benefit of bumper ads.
Bumper ads capture audience attention in just six seconds. This ad format has high completion rates as well as industry-leading viewability and audibility rates.
What is the perfect mix of brand awareness and conversion campaigns
A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand in both digital and traditional marketing is a 60/40 split: 60% branding, 40% direct response.
That’s how you ensure optimal impact when it comes to pricing power, awareness, and sales.
What is a good reach and frequency
As a rule of thumb, it’s better to reach 20 people with a marketing message 5 times, than to reach 100 consumers only once.
With that principle in mind, many marketers find that the optimal number for reach within the parameters of a specific campaign depends on the number of impressions that can be made on each user.
What are the 4 attribution types in marketing
In marketing attribution, there are four types of models we are going to cover, single touchpoint models, multi-touchpoint rule-based models, algorithmic or data-driven models and econometric models.
All of them provide different insights.
What is the difference between using and or or targeting
Use AND-OR Targeting for Objective-Based Advertising Campaigns. LinkedIn’s targeting allows you to customize your audience.
The AND-OR feature helps you further refine your targeting criteria by using either Narrow audience further or Exclude people.
What is an engaged view
This is where Engaged-view conversions come in. An Engaged-view conversion caters specifically to video advertising (on YouTube and the Google Display Network) and the different behavior users exhibit when watching videos as opposed to viewing other types of ads.
How do you increase brand visibility?
- Publish optimized content daily
- Engage on social media
- Run a Facebook ads awareness campaign
- Launch an influencer-driven affiliate program
- Promote a contest on social media
Which percentage of YouTube ads are audible
95% of YouTube ads are audible. To drive impact and connect with viewers you are recommended to Leverage the power of audio in your ads to lift brand awareness.
What is the attribution model
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions.
How effective is retargeting
A retargeting campaign, on average, performs nearly 10 times better than a regular display ad campaign.
Increases brand revenue and acquires new customers (+33% each), increases website engagement (+16%), and brand awareness lift (+12%).
Highest increase in brand-related search queries, at 1,046 percent.
What’s the difference between remarketing and retargeting
Retargeting is really focused on paid ads (and can take a variety of forms, and target a broad range of individuals).
Remarketing is focused on email campaigns and reaching out to those who have already had interactions with, allowing for more specific upselling and messaging.
When it comes to converting your audience into customers what works best
#1: Keyword Research + Audience Definition = Formula for Success. Make it easier to nurture your prospects by finding the right ones in the first place.
The biggest advantage paid search and social give you over other forms of advertising is the ability to target hyper-specific subsets of the population.
Would you win an auction if you are the highest bidder
In a buyer-bid auction, the highest bidder takes ownership of the item at their bid price, whereas in a seller-bid auction, the lowest “bidder” wins the right to sell their goods for the highest bid price accepted by a buyer.
How do view through conversions work
A view-through conversion happens when someone sees a display ad for your product and then makes a purchase either by going directly to your website or by doing an organic search separately and within the lookback window.
For a VTC to count, no other trackable event can happen between those two points.
How do you repurpose an article?
- Repurpose a whitepaper or research report into a blog post
- Turn a blog post into a Twitter thread or LinkedIn post
- Resize blog graphics as visuals for social media
- Design infographics from blog content
- Create video content from your written content
What are the three things you need to do to succeed in your auction?
- Ensure a consistent Conversion Rate
- Bid enough to be competitive
- Optimize to achieve and maintain a high Click-Through Rate
- Strive for relevant and engaging content
What does the M in CPM stand for
If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.
The “M” in CPM represents the word “mille,” which is Latin for “thousands.”
What is conversion window
A conversion window is the period of time after an ad interaction (such as an ad click or video view) during which a conversion, such as a purchase, is recorded in Google Ads.
Sources
https://mktoolboxsuite.com/linkedin-bidding-strategies/
https://www.kctv5marketing.com/blog/what-is-reach-and-frequency-and-how-do-they-work
https://www.linkedin.com/help/linkedin/answer/a547077/linkedin-page-analytics-overview?lang=en
https://revealbot.com/blog/conversion-window-facebook-ads/
https://www.searchenginejournal.com/remarketing-vs-retargeting/379703/
