How Do You Face Digital Disruption?

  • Don’t hire a cheap digital officer (e.g
  • Organisation surgery is mandatory
  • Value chains are becoming irrelevant
  • Get a digitised platform
  • Focus on solutions not products

How is social media used for marketing

Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales.

Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

What type of business model is Amazon

The retail business model is that vendors sell stuff to Amazon, who sells them online to consumers and delivers them to their doorstep.

Delivery is by truck, robot, drone or online for digital content.

What are the 4 types of innovation?

  • Sustaining innovation
  • Breakthrough innovation
  • Disruptive innovation
  • Basic research

What is the meaning of guerilla marketing

Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business.

These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging.

What is an example of consumer generated marketing

Social media post sharing and tagging, Whatsapp sharing, writing blogs, and articles about the product, product reviews, forum comments are Consumer-Generate Marketing.

What is breakaway positioning

Definition: Breakaway positioning is a marketing technique in which customers recognise the product based on its features such as design, functionality, appearance, feel, luxury, distribution channel, pricing, or features.

What is reverse or breakaway positioning

With reverse positioning, a product establishes a unique position in its category but retains its clear category membership.

With breakaway positioning, a product escapes its category by deliberately associating with a different one.

What is Gorilla technique

Guerrilla tactics are on intelligence, ambush, deception, sabotage, and espionage, undermining an authority through long, low-intensity confrontation.

It can be quite successful against an unpopular foreign or local regime, as demonstrated by the Cuban Revolution, Afghanistan war and Vietnam War.

What is Tesla syndrome

The Tesla Syndrome”© refers to a phenomenon where “True Believers” in “something” (in this case Tesla) believe in it with an unquestioning faith in the inevitability of its ultimate triumph and value regardless of all empirical, logical or scientific evidence to the contrary.

Why is it important to begin establishing your personal brand while you were still in college

Why is it important to begin establishing your personal brand while you are still in​ college?

A personal brand will help you determine what you want to do.