How Do I Protect My Business Online Reputation?

  • Keep your company’s website up to date
  • Create a company blog
  • Manage online reviews
  • Socialize relevant company content
  • Don’t ignore your personal brand

What is an example of reputation

An example of reputation is the general belief that someone is a nice, honest and hard working person.

The general opinion or judgment of the public about a person or thing. A senator with a tarnished reputation; a restaurant with a good reputation.

What are some ways to manage your online reputation?

  • Perform a brand audit
  • Monitor brand mentions
  • Respond to negative reviews
  • Invest in SEO
  • Leverage public relations
  • Encourage customer reviews
  • Promote positive content

What causes reputational risk

What are the causes of reputational risk? Reputational risk happens when the expectations of stakeholders – such as your customers, employees, third party suppliers, investors, and regulatory bodies – are higher than the reality of what your business delivers.

How do you create a reputation?

  • Be introspective and honest with yourself
  • Be sincere with others
  • Do what you say
  • Be authentic in your professional relationships
  • Remember social media
  • Listen first, talk second
  • Accept responsibility
  • Be personal

What are the 3 categories of tactics for reputation management

In the field of online reputation management, there are three main building materialsearned, paid, and owned content.

Note: I’ve used the word “content” to describe each of these three. The word “media” is also interchangeable.

Here is a helpful way to visualize them.

How can reputational risk be reduced?

  • Make reputational risk part of strategy and planning
  • Control processes
  • Understand all actions can affect public perception
  • Understand stakeholder expectations
  • Focus on a positive image and communication
  • Create response and contingency plans

What are reputational risk examples

Reputational risk is anything that has the potential to damage the public’s perception of your organization.

Examples range from a senior executive indicted for insider trading, to a cashier caught on camera refusing service to a customer, to a breach of your customers’ personal data.

What is meant by the term reputational loss

Reputational damage is the loss to financial capital, social capital and/or market share resulting from damage to a firm’s reputation.

This is often measured in lost revenue, increased operating, capital or regulatory costs, or destruction of shareholder value.

How can you avoid the risk of reputation?

  • Protect your brand against data breaches
  • Be vigilant about customer service mishaps
  • Keep your employees happy to prevent reputational risk
  • Illustrate your company values
  • Be mindful of ethical conduct
  • Handle external reputational risk management

What are the three phases of reputation management

Here are the three phases of online reputation management: Building your online reputation. Maintaining your online reputation.

Recovering your online reputation.

How do I restore my reputation?

  • Give yourself an honest assessment
  • Set clear expectations
  • Stop taking things personally
  • Apologize only when you have done something wrong
  • Dress like you’re there to win
  • Learn to “win” together
  • Watch yourself at social events

How do I create a reputation management plan?

  • Monitor your brand reputation online
  • Find branded search terms and create content
  • Plan how you will respond to negative comments
  • Address negative comments
  • Use the positives to build your brand reputation
  • Track your results