- Click Ads & extensions in the page menu on the left, then click Extensions
- Click the plus button , then click Sitelink extension
- From the “Add to” drop-down menu, choose the level you’d like to add the sitelink: Account, Campaign, or Ad group
What does eCPC mean
eCPC means effective cost per click and is used to show what the CPC would have been if the advertiser purchased clicks instead of impressions or conversions.
What is optimized cost per click
Moreover, the platform has to be responsible for the business revenue and user experience.
Thus, we proposed a bid optimizing strategy called optimized cost per click (OCPC) which automatically adjusts the bid to achieve finer matching of bid and traffic quality of page view (PV) request granularity.
Why is optimizing your Ad rotation when setting up
The “Ad rotation” setting allows you to specify how often you’d like the ads in your ad group to be served relative to one another.
Ads expected to attract more clicks (and conversions if you’re using a Smart Bidding strategy) are delivered more often into the ad auction than other ads in the ad group.
How do you remarket
Once you’ve picked an ad format, scroll down to the bottom and click on the ‘Narrow your targeting (optional)’ button.
Click the ‘Remarketing’ option. You can then pick the list you want to remarket to.
Under the ‘Video remarketing lists’ option you can promote to people based on their YouTube activity.
How do I stop Google dynamic ads
Navigate to a Google Ads engine account, campaign, or ad group. Click the Targets ▼ tab, click Dynamic ad targets, and then click Excluded.
If you don’t see Dynamic ad targets, the current scope is not set up for dynamic search ads.
What is a good use case to leverage customer match?
- 1 – Audience exclusions
- 2 – Fuel for Smart Bidding
- 3 – Sell more to your existing customers
- 4 – Convert prospects into customers
- 5 – Re-engage seasonal customers
- 6 – Cross-selling
- 7 – Reaching Similar audiences
Why are Watch List members removed from every lookalike audience
Each Similar Audience has its seed list members removed to ensure that no user overlaps between a similar list and its seed list.
What does performance Planner automatically do
The correct answer is: Forecasts how your current campaigns will perform in the future.
With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns, while also helping to improve your return on investment.
How many ad extensions should I use
The magic number is 4: Google will use up to 4 ad extensions for any given ad auction, so make sure you have at least that many enabled per campaign.
Don’t set it and forget it: keep your extensions fresh by updating text and link URLs when you make changes to sales, special offers, or product offerings.
What is best practice for ad extensions
Use at least three extensions per campaign or ad group. Use at least three extensions for each campaign or ad group: At the time of each auction, your ad will be assembled with the most appealing extensions.
More eligible extensions give your ads more opportunities to meet users’ specific needs.
What is the example of remarketing
Remarketing works by collecting data on people that have viewed your site, and then later using that data to send targeted ads or email follow-ups.
For example, if a customer puts a product in their shopping cart, but then leaves your site without purchasing, you can later remarket that item through a different ad.
What is the difference between Enhanced CPC vs maximize conversion settings
While Enhanced CPC is a semi-automated bidding strategy, Maximize Conversions is a fully automated bidding strategy.
This means there are no individual keyword bids set by advertisers that Google factors in.
It simply chooses a CPC bid based on the goal of the bidding strategy.
How do you use look alike
Deidre exchanged a look with her look-alike. The John Wayne look-alike with the big belly was in charge and held up his hand for attention.
I even know that the king has an evil look-alike. It can’t be a real look-alike – he doesn’t exist!
How do I retarget visitors to my website?
- Sign-in to your AdWords account
- Open the ‘Shared Library’ option
- Click ‘Audiences’
- Do ‘Set-up Remarketing’
- Click ‘View AdWords Tag for websites’
- Select and copy the provided remarketing tag code
How do you update sitelinks?
- Go to Search Console home page and select the site you want to edit the links for
- Click Search Appearance to expand this, and then click Sitelinks
- In the For this search result box, complete the URL for the page you don’t wish to display a sitelink
How do I stop remarketing ads
The best way to stop retargeting is through the use of a virtual private network or VPN.
VPNs use encryption to increase privacy and security by masking the signal of your online activities.
Which targeting option is best for achieving
What is the Best Targeting Option for Achieving Brand Awareness. The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
Sources
https://support.google.com/displayvideo/answer/6213232?hl=en
https://blog.hootsuite.com/google-ads/
https://ads.google.com/intl/en_in/home/resources/improve-quality-score/
https://www.voxco.com/blog/the-best-targeting-option-for-achieving-brand-awareness/
https://www.safalta.com/doubts/digital-marketing/6312ffcb16a7e952412953e9
