How Do I Create A Google Tracking Template?

  • Login to your Google ads account > Ad groups > Click on the ad group you want to add the tracking template
  • Click on the settings at the left-hand panel > Additional settings
  • Click on Ad group URL option > put the tracking code and save your settings

How do I track Conversions in Google analytics 4?

  • In the left navigation, select Configure > Conversions
  • Click New Conversion Event
  • Enter the name of the new event
  • Click Save

What is a good click through rate

What is a good click-through rate for email? A good click-through rate should be between 2-5%, depending on the industry you’re in.

What is a Gclid

Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.

In Google Ads, this is enabled by turning on the auto-tagging setting.

How can I track website traffic?

  • 5 popular free website tracking tools
  • Google Analytics
  • Adobe Analytics
  • Matomo (formerly Piwik)
  • Clicky
  • Fathom
  • Hotjar
  • Google Optimize

How do I use GTM?

  • Follow the coding instructions
  • Configure your tag
  • Choose a tag type
  • Link your tag to Google Analytics tracking
  • Choose a trigger to determine when the tag is recorded
  • Save your tag
  • Activate your tag by pressing “Submit.”

What is a tracking URL

URL tracking is the process of adding identifier(s) to a URL so that you can: Locate your best-performing marketing channels, and more importantly, Drill down to the specific content that’s responsible for the referral traffic or sales.

What is a good bounce rate

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent.

41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.

Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

What’s the benefit of conversion tracking

Benefits of Conversion Tracking Conversion tracking helps businesses to better understand the value of their website and online marketing campaigns.

An e-commerce website could track how many products they’re selling, and the marketing channel that brought each customer to the website.

Why is tracking conversions important

Conversion tracking ensures that advertisers and ad networks know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source.

It also offers a better understanding of the campaign performance for future optimization.

What is UTM parameters used for

UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.

UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel.

What is the recommended way to track conversions?

  • Track mobile app conversions with Firebase
  • Track Android app conversions
  • Track iOS app conversions
  • Track app conversions using third-party app analytics or third-party click-tracking