How Different Age Groups Use Social Media

The Pew Research Centre found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29.

Facebook can lay claim to the highest proportion of users browsing for news – 45%.

Is college students a target market

The college students demographic is a moving target, even with the insights we have into how they spend their money and where they spend their time, it can still be difficult to deliver marketing results by using one platform alone.

What is media segmentation

What is social media segmentation? Social media segmentation is the process of breaking down and organizing your target audiences based on shared characteristics like demographic information, behavioral habits, and geographic location.

Who is the target market for online learning

The target audience for online learning is anyone with internet access. Online courses can be taken by professionals, clients, and lifelong learners alike.

The courses are often asynchronous, meaning learners can complete them at their own pace.

What is Facebook’s demographic

Facebook Demographics The largest demographic group of Facebook users is between the ages of 25 and 35 years.

18.8% are male, and 12.8% of the population are female. Around seven-in-ten U.S. adults (69%) use Facebook.

Seniors aged 65+ are the smallest demographic group on Facebook (4.8%).

How many social media users are there

Number of global social network users 2018-2027 In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.

How do I promote my Youtube channel?

  • Write engaging, must-see titles
  • Optimize your videos for visibility
  • Figure out what your audience wants
  • Engage with the YouTube community
  • Customize your thumbnails
  • Cross-promote your own videos on YouTube
  • Target Google search results
  • Run a contest or giveaway

Which demographic uses Instagram the most

Instagram Demographics: Age 25–34-year-olds make up the age group with the most Instagram users at 31.2% (Statista, 2021).

According to the statistics, 18–24-year-olds are the second most populous group in the Instagram usage world.

65+ year-olds make up the least number of Instagram users at only 2.2%.

Which marketing platform is best?

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Snapchat
  • Pinterest

Can you target by age on YouTube

Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google.

These include: Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.

What age group mostly uses Facebook

As of June 2022, 23.5 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country.

What age group uses YouTube the most

YouTube users by age According to the latest data on YouTube age demographics, as many as 34.62% of all YouTube users are young adults aged from 18 to 24.

Of these, 52.6% are female users and 47.4% are male. This is the age group with the highest number of YouTube users.

Which age group uses Twitter the most

Nearly 60% of Twitter users are ages 18 to 44. The strong user decreases in the older part of that age group will have a ripple effect on the platform, as there won’t be enough new users from other age groups to make up for the losses.

Who has the most subscribers in the world

The Indian music video channel T-Series is the most-subscribed YouTube channel, with 225 million subscribers as of September 2022.

Who uses YouTube the most

India is the Country With the Most YouTube Users With an estimated 225 million YouTube users, India has more YouTube users than any other country.

The U.S. comes in second place with 197 million users.

What are consumers looking for in 2022

In 2022, consumers want to feel a stronger connection with brands, be part of a community, and get more value from their purchasing experiences.

What age uses Instagram the most?

  • 13 – 17 (72%)
  • 18 – 29 (67%)
  • 30 – 49 (47%)
  • 50 – 64 (23%)
  • 65+ (8%)

What are 16 24 year olds interested

As this graphic shows, running, cycling, football, swimming and climbing have the most participants in that age group.

Therefore, they’re the most attractive in terms of the sheer number of 16-24 year olds they can potentially reach.

However, usually the bigger the vehicle, the higher the price tag.

What age is mostly on TikTok

There are also many more female (19.5%) than male (7.87%) users in this age group.

The percentage of TikTok users 13 to 17 years of age is also just marginally higher than the 25 to 34 group, which makes up 25.11% of all TikTokers.

Sources

https://krausgroupmarketing.com/marketing-strategy/the-importance-of-finding-your-target-audience/
https://becomedistinct.com/blog/digital-marketing-101-the-target-audience/
https://www.oberlo.com/statistics/youtube-age-demographics
https://ecampusontario.pressbooks.pub/profcommsontario/chapter/getting-to-know-your-audience/