The foundation of your HubSpot account is a database of your business relationships and processes, called the CRM (Customer Relationship Management).
What is gated ungated content
Rather, gated content trades access to the content in exchange for an action or information from users.
Ungated content, on the other hand, allows visitors to access content without filling in forms or providing personal information.
It often comes in the form of infographics, blogs or videos.
How do I gate a WordPress page?
- Build up your website’s following
- Decide what your gated content will include
- Use a plugin such as Simple Membership to restrict access to the gated content
- Hide your gated content from search engines
Why is gated content important
Along with providing a resource for them, gated content allows us to gather qualified leads by asking for more information about our readers – whether that’s an email address, your name, title, company, email phone number, etc.
What are the benefits of using gated content in your content marketing strategy?
- Increases Traffic to Your Website
- Boosts Your Company’s SEO
- Increases Your Lead Flow
- Brings High-Quality Visitors
- Aids Your Segmentation Efforts
Does HubSpot integrate with Google drive
Google Drive for HubSpot extension lets you manage your contact files in Google Drive easily.
Using this extension, you can easily add files to any HubSpot contact. This extension fetches the files added for the CRM contact and files can be renamed and downloaded easily.
What social accounts can you connect to HubSpot?
- Facebook & Instagram
- YouTube (Marketing Hub Enterprise only)
How do I add a Hubspot cta to my wordpress blog
In your HubSpot account, navigate to Marketing > Lead Capture > CTAs. Hover over a CTA and click the Actions dropdown menu, then select Edit.
Or, in the upper right, click Create CTA. In the right panel, set up your CTA’s design.
Does gated content impact SEO
The SEO Considerations of Gated Content One of the most common drawbacks to gated content, mentioned time and again by marketers, is that it provides virtually no SEO value.
In fact, it will most likely hurt your SEO since much of your content won’t be visible to Google.
That’s true, but only in some cases.
Can Google index gated content
Hard Paywalls With “hard” paywalls, all content is gated off. This means that content can’t be crawled or indexed by Google or other search engines.
Is HubSpot a relational database
What is HubDB? HubDB is a relational database that allows users to enter and store data in tables consisting of rows and columns (like a spreadsheet).
Often, IT staff must build and maintain databases; however, HubDB is seamlessly integrated into the HubSpot platform,* allowing for easy access and editability.
How do I gate a webinar?
- Define Webinar Lead Generation Goals
- Select a Topic Based on Business Problems
- Build Promotion into Your Overall Lead Generation Strategy
- Keep Your Audience Engaged During the Event
- End With a Clear Call-to-Action to Build Your Sales Funnel
Is gated content worth it
Ultimately, gated content is meant to generate leads that you can nurture into prospects through your marketing efforts while ungated content is meant to increase traffic and improve trust with your audience.
Both types of content are valuable and should be included in your content marketing strategy.
What is HubDB
HubDB is a tool that allows you to create tables to store data in rows, columns, and cells, much like a spreadsheet.
You can customize a HubDB table’s columns, rows, and other settings based on your needs.
HubDB tables can be accessed both within HubSpot and through the HubDB API.
Can you attach a PDF to a HubSpot email
Click the Email tab at the top of the contact record. Compose your email and click attach to attach a file.
Select Upload to select a file from your computer or select Choose existing file to attach a file from your file manager.
What content goes on a landing page
Components of a Landing Page A hero image or video. The benefits of your offering.
Some form of social proof. A single conversion goal (or your call to action)
What does contact reconversion mean in HubSpot
If a contact has previously submitted any other form on your website, the submission notification will indicate a contact reconversion.
You can then identify contacts who are repeatedly engaging with your content.
What is a gated offer
A gated offer works like this: A brand targets a specific segment of its market, such as small business, military, teachers and so on with a special offer across their channels.
Someone goes to the offer and has to verify they are a part of that segment by providing information about themselves.
Should you gate an ebook
Similar to my first point, only gate your eBooks if your content offer is informative and valuable.
If you think it’s something that someone can find elsewhere without filling in a form, think about giving it away for free.
What is a gated white paper
As you know, “gated content” is a white paper, special report, or any other content you give to a site visitor after they complete a registration form.
What does non gated mean
What is non-gated content? Through a logical chain of thought, non-gated content is content which is free at the point of use.
Common examples of non-gated content include blogs, podcasts, videos, infographics and newsletters.
What were 3 of the key elements to a landing page
Engaging copy. Unique selling proposition (USP) Social proof or testimonials. Conversion goal.
Should you gate White Paper
The most obvious benefit to gating your white papers is lead generation. Forms let you gather critical data for qualifying leads and building better customer relationships.
Can you have a landing page without a website
You can have a landing page without a website since landing pages are individual, standalone pages.
Plus, the tools to create landing pages no longer rely exclusively on technical knowledge, so you or anyone on your team can build a landing page, host it on a domain, and start converting your web traffic.
What are 3 of the 8 elements of a great landing page discussed in the landing page video?
- A main headline and a supporting headline
- A unique selling proposition
- The benefits of your offering
- Images or video showing context of use
- Social proof
- A reinforcement statement
- A closing argument
- A call to action
What are the types of landing pages?
- Splash landing pages
- Squeeze landing pages
- Lead capture landing pages
- Sales landing pages
- Thank you landing pages
- Unsubscribe landing pages
- Referral landing pages
- 404 landing pages
How do I optimize my landing page?
- Make your offer clear
- Simplify your landing page
- Try contrasting colors
- Keep the important part above the fold
- Use scarcity techniques
- Keep your call-to-action buttons straightforward
- Add contact information
- Try different headlines and copy
How do you increase inbound leads?
- Website Design and Layout
- Content is king
- Solving problems and sharing ideas over blogs
- Search engine optimization (SEO)
- Organizing Webinars
- Marketing through social media
- Monitoring media activities
- Creating a product video
What is the difference between a landing page and a website
As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action.
In short, landing pages are designed for conversion.
What is the difference between homepage and landing page
A Landing Page is a standalone page, designed for a specific campaign. Landing pages have a call-to-action and there should be nothing to distract your clients from converting.
A homepage exists as a single page of a larger website. It has lots of information and focuses on introducing your company.
References
https://learninbound.com/blog/8-essential-components-of-a-successful-landing-page/
https://landingi.com/blog/landing-page-without-a-website/
https://www.thefreedictionary.com/gating
https://knowledge.hubspot.com/knowledge-base/create-knowledge-base-articles-in-multiple-languages
https://rockcontent.com/blog/generate-leads-with-webinars/
